1. Purpose
The purpose of this Branding Policy is to:
- Ensure consistent and appropriate use of our brand assets
- Protect the integrity and value of our brand
- Provide clear guidelines for staff, partners, and third parties who may use our brand assets
2. Scope
This policy applies to all uses of Jay Manav Seva Parivar Trust and Dikranu Ghar (Old Age Home) branding, including but not limited to:
- Websites and digital platforms
- Print materials
- Merchandise
- Signage
- Presentations and documents
- Social media
3. Logo Usage
3.1 Primary Logo
- Use the primary logo whenever possible
- Maintain clear space around the logo equal to the height of the 'J' in the logo
- Do not alter, distort, or modify the logo in any way
- Minimum size for print: 1 inch wide
- Minimum size for digital: 100 pixels wide
3.2 Color Variations
- Full color logo is preferred
- Black and white versions may be used when color printing is not available
- Do not use the logo in any colors other than those provided in official files
3.3 Placement
- Place the logo in a prominent, visible location
- Do not place the logo on busy backgrounds that reduce legibility
4. Color Palette
- Primary Color (background of the circle): #16193B
- Secondary Color (Tree and text inside the circle): #7B913C
- Accent Color:
- Red (Border circles and banner outline): #E94E1B
- Yellow (Ribbon banner): #FFD700
- Brown (Ground and squirrels): #87592F
- Use colors consistently across all materials
- Ensure sufficient contrast for readability
5. Typography
- Primary Font: Gujarati Typography
- Secondary Font: Gujarati Typography
- Web Safe Alternative: Gujarati Noto Sans
6. Imagery
- Use high-quality images that reflect our mission and values
- Obtain proper permissions or licenses for all images used
- Avoid images that could be seen as exploitative or insensitive
7. Tone of Voice
- Communication should be warm, compassionate, and respectful
- Use clear, simple language accessible to a wide audience
- Avoid jargon or overly technical terms
8. Co-branding
- When using our brand alongside partner organizations, ensure equal prominence
- Maintain clear space between our logo and partner logos
9. Merchandise and Promotional Items
- All merchandise must be approved by the marketing department before production
- Ensure high-quality production that reflects well on our brand
10. Digital Presence
- Website design should adhere to these branding guidelines
- Social media profile images and cover photos should use approved brand assets
11. Approval Process
- All new uses of brand assets by external parties must be approved by our marketing department
- Submit requests for approval to: [email address]
12. Unauthorized Use
- Report any unauthorized or inappropriate use of our brand assets to: [email address]
- We reserve the right to take action against unauthorized use of our brand
13. Brand Asset Availability
- Official logo files and other brand assets are available upon request from the marketing department
14. Policy Updates
We reserve the right to update this policy as needed. The most current version will always be available on our website.
15. Contact Information
For questions about this policy or to request brand assets, please contact:
Email Addresses:
jmsptrust@gmail.com
jmsp25914@gmail.com
seva@jmsptrust.org
seva@jaymanavseva.org
seva@jaymanavsevatrust.org
seva@jaymanavsevaparivar.org
Phone Numbers:
+91 99740 25914
+91 99253 77492
+91 99094 01512
Address: Jay Manav Seva Parivar Trust "Dikranu Ghar" School No. 5, Opposite BSNL Office Near Vallabhnagar, Pij Road Nadiad - 387002, Gujarat, India
